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20 Great Topics: Consumer Behavior Dissertation Ideas

❶Impact of product packaging on organizational sales: Below is a list of topics that you can base your dissertation on under the direct marketing theme.

20 Topics on Consumer Behavior for a Critical Thinking Essay

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Online marketing is now a powerful marketing tool; and allows organizations to develop specific strategies to suit the needs of their consumers. Some interesting topic suggestions are given below if you want to base your dissertation on online marketing.

Price, product, promotion and place are also known as the four pillars of marketing. These four factors 4Ps are the key ingredients of a successful marketing strategy since they allow for an in depth analysis of both the market and marketing strategies concerning any particular product. The companies analyse the culture, the product itself and the pricing of other similar products to gain a competitive edge for their business and production processes.

Some relevant topics in this area of marketing are listed below for you to base your dissertation on:. Studying consumer behaviour helps businesses to improve their marketing strategies by understanding the problems of a consumer with specific focus on their perception of products.

It is very important to understand the psychology of consumers and the various influences that the environment may have on their psychology. Study of consumer behaviour is very interesting, and therefore provides an ideal topic for dissertations. Social networks Facebook, LinkedIn, and Twitter have played a decisive role towards how people use the internet and make online purchases. However, it should be noted that there are a variety of challenges which are being faced by organizations using social media as a tool to market their products and services.

The following is a list of topics that can be undertaken as a part of social networks and marketing dissertation:. People nowadays are more concerned about the firm behaviour and use of ethics employed by their marketing experts. Organisations are more concerned about their corporate social responsibility programmes and the values of the society. There are various ethical concerns which organisations must abide by in order to have a successful operating and marketing campaign.

A dissertation on marketing ethics can be based on any of the following topics:. Your email address will not be published. Computing Engineering Dissertation Topics. Marketing Dissertation Topics Published by Admin at. Introduction The purpose of a dissertation is to add to the existing body of literature by keeping a narrow focus of research so that the encompassing research is not only manageable but also addresses various limitations including time constraints.

Marketing Dissertation Topics for Impact of product packaging on organizational sales: This research will be focusing on how product packaging color, shape and other attributes influences consumer purchase decision which in return increases or decreases the sales of the organization Impact of e-marketing on influencing consumer purchase decision: Analyzing the customer-centric marketing strategies in attaining competitive advantage for the firm and sustaining business success Purpose: Assessing the impact of integrated marketing communication on consumer impulsive buying behavior Purpose: You can choose topic for your relationship marketing dissertation topic from any of the topics listed below: The Usefulness of Relationship Marketing: To what extent have organizations incorporated the club style membership schemes for their customer?

An Analysis of the Honda Motor Company. The interrelationship between switching costs and resistance of consumers to switch brand loyalty. Loyalty schemes and their relationship with sales. Maintaining Customer Relations through Relationship Marketing. A case of ASDA. How is customer loyalty affected if the customer goes for online shopping rather than visiting the store? How can stores increase loyalty through relationships? How can brand equity be maintained? Do customers trust brands blindly?

Conventional banks and rebranding. What are the ethics of brand marketing strategies? Effect of branding on consumers of Coke and Pepsi. Analysis of the consumer: Comparative analysis between good quality products and brand loyalty. How does the behaviour of management harm brand equity? What is role of innovations in managing brand equity?

Investigation of importance of brand and reliability in automotive industry, with specific focus on Toyota. Do leading brands need to introduce innovative products? How can consumers understand the brand image of an organization? Corporate Social Responsibility and Brand Management: A case of Nestle. How loyalty schemes help businesses to sell directly to customers? Response of consumers to audio guided telemarketer: An analysis of biasness. How customers can protect themselves from deceitful direct marketing techniques?

Effect and implications on consumers. Do customers respond differently to direct and digital marketing? The relationship between the duration of a voice message on the success of tele-marketing? A case of mobile industry. How direct marketing help the organisations in maintaining good relationship with customers?

Marketing across Cultures Dissertation Topics Firms have to adopt different techniques while operating in different cultures. Some intriguing and current dissertation topics in the field of cultures and marketing are given below: Impact of culture on the trading market. A case of General Motors through an analysis of the imports and exports. What is impact of language on the identity of a brand?

A case of Coca-Cola. Amalgamating regional differences within the national culture of marketing. The impact of collectivism and individualism on purchasing of mobile phones. A cross cultural analysis of marketing techniques across cultures. Cross-cultural marketing with specific focus on FMCG. Impact of belief, religion and values upon business across the world. Application of marketing mix in a culturally diverse society.

Disadvantages of using same marketing tact in different markets. Cultural difference and the subsequent effect on super markets across United Kingdom. Critical analysis of cultural differences and marketing. Online Marketing Dissertation Topics When marketing evolved from traditional to online or digital marketing, it was observed that all the rules that had been intrinsic to traditional marketing had to be bent to accommodate the needs and demands of the new marketing platform.

Organizations and their use of personalized products. The role of online marketing in sales. An analysis of the perception of consumers through customized products. Implications and Application of Online Marketing. How can companies overcome the hate speech of dissatisfied customers? What attributes are preferred by customers for online search, purchasing and comparison? Relationship between brand equity and consumer perception of products. Analysis of change in behaviour of customers in offline and online marketing.

Impact of appearance and visual effects for online marketing. Some relevant topics in this area of marketing are listed below for you to base your dissertation on: Importance of location for customers. Pricing war between competitors. Impact of effective promotion on sales. Analysis of packaging of product on buying decision. Consequences of wrong placement of products. Critically analysing pricing strategies.

Advantage of strong marketing mix to firms. Difference between online and offline promotions. Impact of traditional promotions vs social media promotions. Effect of premium pricing strategies adopted by good brand. A case of Apple products. Equality between charged prices and value provided to customers. Analysis of sales of customized and personalised products.

The cases of Shell, Nike and Starbucks. The case of Body Shop. The case of Indian food customers in the UK supermarket sector. The world of direct marketing is changing rapidly, as new technologies and social media allows companies to connect directly with the customer. This involves a wide range of tools and techniques that can be used to target consumers in a predominantly transactional manner.

We have provided some suggested topics on direct marketing based on current trends, which you could use for your marketing dissertation:. A comparison of online and offline mediums.

The case of the airline industry in the UK. Advantages and limitations of direct marketing. Advantages and issues for small companies. The case of small companies in UK. For some products and services, cultural considerations can play an important role in how marketers interact with consumers. Marketing across cultures is becoming more prominent in business, as more and more businesses are expanding throughout the world.

This creates an ideal area to base your marketing dissertation on. The case of banks in the Basque country and Catalonia, Spain. The case of the North-South divide in Sweden. The case of the Champagne region, France.

Marketing is fundamentally underpinned by consumer behaviour, which can largely be explained by examining consumer psychology. This highlights how consumers behave in each stage of the buying process and why they react as they do. On this basis, marketers can design and implement communication strategies that target specific customer groups based on their psychological profiles.

Some suggestions to base your marketing dissertation within the area of marketing and consumer psychology are as below:. The case of blockbuster marketing. An examination of the mobile ringtone market in the UK. When marketing moves online the traditional rules are either broken or extended. Such extensions include the need to take into account privacy, security, the greater ability to customise and personalise user experiences, the changing nature of consumer behaviour and the interaction of online and offline mediums.

Online marketing has become essential for organisations in gaining competitive advantages and enhancing their business performance. Online marketing is a useful and current area of market research.

Some suggestions to base your dissertation on online marketing are as below:. The case of Apple. The case of Nike. The case of Dell Computers. The case of buying computers online.

The case of Amazon. The case of eBay. With the lowering of mobile phone tariffs and the increased levels of Internet browsing using mobile phones, this medium has become increasingly important to marketers.

Below are suggestions for dissertation topics in the area of mobile marketing:. The case of Vodafone. The 4Ps concept represents the cornerstone of marketing is widely used by marketing managers when trying to influence consumer decision-making processes. Below are suggestions for dissertation topics in the area of the Marketing mix:. The case of music sales. The case of iTunes. The cases of Nike, Shell, and Marks and Spencer.

The case of the alcoholic drinks industry in the US. The case of comparison websites. The case of low and high involvement product categories. Social media networks e.

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20 Great Topics: Consumer Behavior Dissertation Ideas It is difficult to choose a great topic for your dissertation project. The following list of ideas is aimed to make it a bit easier for you.

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10 Great Marketing Dissertation Topics On Consumer Behavior. Many factors will end up influencing your dissertation topic, including what the focus of your doctoral program is, and what funds are available for your research, but choosing a topic can be a daunting task.

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The consumer behaviour dissertation introduces important aspects of consumer behaviour emphasizing on the basic elements of consumer psychology that are important in the context of marketing and market research. Consumer behaviour Topics for Dissertation based on Culture. Based on the culture of customer, topics for the dissertation on consumer behaviour to students are given below. All the topics in list are suggested by our experts of Students Assignment Help/5(K).

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Marketing Dissertation Topics for Impact of product packaging on organizational sales: case study of UK retail sector. Study of consumer behaviour is very interesting, and therefore provides an ideal topic for dissertations. An investigation of consumer psychology and perceptions. Consumer behaviour dissertation topics to write based on max weber essay The propagation apart and has buy book reports online a force on the phone and answer the questions requires them to dissertation behaviour consumer topics keep inspiring and motivating stakeholders.