These facts make it easier to plan programmes and ensure that interventions are effective. In addition to providing statistics, research provides you with real life experiences that are more convincing than statistics organised into graphs and tables.
For example, parts of a research report on poverty in a rural community can deal with actual case studies that will have a great impact on readers.
Often people are convinced that a programme or project justifies high amounts of money being spent. Research can confirm if this is correct or suggest other ways for the money to be spent. There are different types of research activities than can assist you in undertaking research.
In this section we touch on some basic methods:. The information that is collected through these methods is either quantitative or qualitative in nature. Quantitative research depends on numbers and statistical procedures. For example, a household income survey is a quantitative survey that looks at the average household income in an area.
Information can also be qualitative - based on observations of behavior, participants' reports of how they or their lives have changed, etc. For example, the Department of Transport may want to find out the impact of its Arrive Alive Campaign using a qualitative study in areas that are usually high accident zones.
Here the researchers will observe how road users conduct themselves in these areas and in addition speak to a sample of them to find out what impact the television and radio advertisements have had on their behavior on the roads. Some studies seek to understand cause and effect - what causes something else to happen or the connection between two factors.
For example, the Department of Water Affairs may want to find the cause of certain rivers being highly polluted and the effect this has on the lives of people living along these rivers.
Some studies are conducted to find answers to very specific questions. For example, the Department of Agriculture may want to find out whether maize or pumpkins are the best crops to grow in a particular area as part of a poverty alleviation project. In some cases, community investigation may require actual detective work. For example, an advice office worker may want to report a factory owner to the Department of Labour for locking his workers overnight in the factory.
The advice office worker may have to take photographs of the locked doors or film the workers operating behind locked doors.
As discussed previously, research is a systematic and organised process. It is about collecting information that answers a question. Throughout this process the researcher has to ensure that information is gathered in a systematic and accurate manner. Information gathered must be cross-checked by using other sources and references, even when the researcher is convinced that the information already obtained provides a good answer to the question asked.
Below are guidelines and steps for a general research process, no matter the type or method or research being undertaken. This step assists in identifying the problem or issue that requires research. For example, South Africa has a high incidence of road death. Research already done shows that around 10, people are killed in road accidents each year.
Now we need to find out what are the causes and impact of the high incidence of road deaths. We need to know what other facts and evidence already exist so that we can build on that.
In this step we set out the aims and objectives of the research. The aim of the research may provide a title for the research, i. The objectives will help you to decide which questions need answers. This step entails organising the work and choosing the methods that will be used to conduct the research.
A terms of reference ToR should be drawn up that that spells out the work needed. This is usually given to the researcher who must then prepare a proposal about how they will go about doing the research. A ToR usually has the following sections: This step entails the actual collection of information. This may require fieldwork.
For example, 80, fieldworkers were employed to conduct the Census. In this case the fieldworkers were called enumerators. Other research may be conducted on a much smaller scale and may include a team of people and the amount of resources required would be less.
This phase entails organising and analysing the information gathered in the previous step. To analyse means to make calculations, such as adding up the different responses so as to get a full picture of the situation.
The analysis may be in the form of tables, graphs, percentages, etc. For example, the incidence of road deaths may be higher during rainy days.
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What is Capital Structure Theory? Research Methods in Psychology: Research Methods in Psychology for Teachers: Information Systems and Computer Applications. Devin Kowalczyk Devin has taught psychology and has a master's degree in clinical forensic psychology. Psychological research helps to shape our society - from the way we raise our children to the way we treat our criminals and military enemies.
Research Definition Research is a careful and detailed study into a specific problem, concern, or issue using the scientific method. Purpose of Psychological Research Psychological researchers want to learn and understand human behavior. Example of Research and the Scientific Method Research begins with an issue that comes from an observation. Try it risk-free No obligation, cancel anytime. Want to learn more? Select a subject to preview related courses: Lesson Summary So, what is research?
Learning Outcome Following this lesson, you will be able to: Define research and explain the importance of psychological research Provide an example of research within the context of using the scientific method Identify who typically performs research and some important issues that research has addressed. Unlock Your Education See for yourself why 30 million people use Study.
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Become a Treasury Risk Analyst: You are viewing lesson Lesson 1 in chapter 1 of the course:. Research Methods in Psychology 16 chapters lessons 12 flashcard sets. Introduction to Research Methods. Setting Up the Research Data Collection Techniques in Qualitative Research Methods and Tutoring Solution Research Methods in Psychology: Certificate Program Research Methods in Psychology: Help and Review Introduction to Psychology: What is Auditory Processing Disorder?
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Enrolling in a course lets you earn progress by passing quizzes and exams. Take quizzes and exams. Earn certificates of completion. You will also be able to: Create a Goal Create custom courses Get your questions answered. This is carried out when we wish to understand meanings, look at, describe and understand experience, ideas, beliefs and values, intangibles such as these.
This is a common approach and helps you to 'triangulate' ie to back up one set of findings from one method of data collection underpinned by one methodology, with another very different method underpinned by another methodology - for example, you might give out a questionnaire normally quantitative to gather statistical data about responses, and then back this up and research in more depth by interviewing normally qualitative selected members of your questionnaire sample.
Look at the very brief outlines of different methods below. Consider which you intend using and whether you could also find it more useful to combine the quantitative with the qualitative. Interviews enable face to face discussion with human subjects. If you decide to interview you will need to draw up an interview schedule of questions which can be either closed or open questions, or a mixture of these.
Closed questions tend to be used for asking for and receiving answers about fixed facts such as name, numbers, and so on. They do not require speculation and they tend to produce short answers.
With closed questions you could even give your interviewees a small selection of possible answers from which to choose. If you do this you will be able to manage the data and quantify the responses quite easily.
The Household Survey and Census ask closed questions, and often market researchers who stop you in the street do too. The problem with closed questions is that they limit the response the interviewee can give and do not enable them to think deeply or test their real feelings or values. This would give you a very good idea of the variety of ideas and feelings people have, it would enable them to think and talk for longer and so show their feelings and views more fully.
But it is very difficult to quantify these results. You will find that you will need to read all the comments through and to categorise them after you have received them, or merely report them in their diversity and make general statements, or pick out particular comments if they seem to fit your purpose. If you decide to use interviews:. Questionnaires often seem a logical and easy option as a way of collecting information from people.
Understanding Research Methods from University of London, SOAS University of London. This MOOC is about demystifying research and research methods. It will outline the fundamentals of doing research, aimed primarily, but not exclusively, at the.
The term "research methods" typically refers to the strategy or plan that a researcher has devised in order to gather data. While "research methodology" sounds similar to "research method.
Video: The Importance of Understanding Research Methodology This lesson will show you why it is necessary to understand the research methods that are used in human growth and development. Choosing appropriate research methodologies. This is carried out when we wish to understand meanings, look at, describe and understand experience, ideas, beliefs and values, intangibles such as these. What do you think your methods will enable you to discover?
Help With Your Dissertation A Place where you learn how to complete Your Dissertation. Menu Skip to content. 11 thoughts on “ What is Research Methodology and Its importance ” Randhil November 25, Do you’ve any? Please let me understand so that I may subscribe. Thanks. The Guidelines. What is research?For a successful career in science, you must understand the methodology behind any research and be aware of the correct protocols.. Science has developed these guidelines over many years as the benchmark for measuring the validity of the results obtained.. Failure to follow the guidelines will prevent your findings from being accepted and taken seriously.